September 2019 – LLP Group, a leading provider of software consulting and implementation services, is pleased to announce the launch of its new brand identity, which includes a new logo, colours, and font. You’ll see the new logo anywhere we’re out in public, like our website, Facebook, LinkedIn, and YouTube. We believe the new look better matches what we’ve become since our founding in 1992.
“Strengthening our brand position as LLP Group allows us to present ourselves to existing and potential clients as an organization with the talent and capabilities of meeting whatever complexities we are challenged with,” said Barbara Dreska, Chairwoman and CEO. “Our new brand identity better reflects our globally dispersed and culturally diverse team and represents the depth of services we bring to our clients wherever they may be.”
Designed to work effortlessly across digital and printed material, the new logo evokes a sense of movement, confidence, and trust. The use of connected circles is specifically employed to engender a feeling of infinity and continuity. The main element uses different shades of blue to convey the idea that although a diverse organization, members of our team are united in the pursuit of excellence and rely on each other to best serve our clients.
Starting today, we will begin to update our online presence and marketing materials with the new logo and plan to update our website in the coming months.