Sweetening the Pill

November 2015 - Adam photo LLP Intl web 1‘People buy from people,’ we’re told, again and again, if we’re in the business of sales. It’s not about the product: it’s about YOU.

I say this myself to our sales staff in LLP Group and systems@work. We write and sell software, and provide the consulting days that make the software work. Of course, I don’t mean to imply that the software product and what it can do is irrelevant, but rather that in making our software work for a customer it’s only partly about the product, and as much about the skills of the people involved in the sale and implementation, including their personal skills of persuasion and determination. Assuming, of course, that during the sales process our sales staff are selling as if they are honest and realistic consultants, which, often, they have been.

People buy from people. And people buy from people they like. And sometimes people like people because they give them things.

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